The Detroit Free Press
TODAY'S SUBJECT: Kroger Salvation Army bread drive
THE CAUSE: Kroger will contribute one loaf of 24-ounce Kroger White Buttercrust Bread to the Salvation Army Bed & Bread Club program for every loaf that customers purchase through Feb. 28 at Detroit-area stores. Kroger has also set up coin boxes at every register to collect donations on behalf of the program throughout February. In addition, the grocery chain is teaming up with radio station WOMC-FM (104.3) and the Dick Purtan Radiothon on Feb. 26 to benefit the Salvation Army Bed & Bread Club. This radiothon, in its 23rd year, is the largest promotion of its type in Michigan and the largest single-market, one-day radio fund-raising event in the country.
BACKGROUND: The Salvation Army Bed & Bread Club program brings food, shelter and services to people in need within the Detroit area, providing them with their basic needs and helping them to get back on their feet. Through the Salvation Army facilities and Bed & Bread trucks, almost 5,000 meals are served each day.
RESULTS: More than 80 Kroger stores in the Detroit area are participating in the program and offering the 24-ounce loaf for $1.39, with a goal to donate 17,500 loaves of bread. Last year, Kroger teamed up with its customers and WOMC to contribute 15,732 loaves. This is Kroger's fifth year participating in the program.
ON GIVING: "A loaf of bread can go a long way in feeding the hungry by providing a basic food essential," said Rick Going, president of Kroger's Michigan division. "Kroger is committed to addressing the hunger issue in the communities we serve."
THE CAUSE: Kroger will contribute one loaf of 24-ounce Kroger White Buttercrust Bread to the Salvation Army Bed & Bread Club program for every loaf that customers purchase through Feb. 28 at Detroit-area stores. Kroger has also set up coin boxes at every register to collect donations on behalf of the program throughout February. In addition, the grocery chain is teaming up with radio station WOMC-FM (104.3) and the Dick Purtan Radiothon on Feb. 26 to benefit the Salvation Army Bed & Bread Club. This radiothon, in its 23rd year, is the largest promotion of its type in Michigan and the largest single-market, one-day radio fund-raising event in the country.
BACKGROUND: The Salvation Army Bed & Bread Club program brings food, shelter and services to people in need within the Detroit area, providing them with their basic needs and helping them to get back on their feet. Through the Salvation Army facilities and Bed & Bread trucks, almost 5,000 meals are served each day.
RESULTS: More than 80 Kroger stores in the Detroit area are participating in the program and offering the 24-ounce loaf for $1.39, with a goal to donate 17,500 loaves of bread. Last year, Kroger teamed up with its customers and WOMC to contribute 15,732 loaves. This is Kroger's fifth year participating in the program.
ON GIVING: "A loaf of bread can go a long way in feeding the hungry by providing a basic food essential," said Rick Going, president of Kroger's Michigan division. "Kroger is committed to addressing the hunger issue in the communities we serve."
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