05 July 2009

Spartan Stores To Highlight 2,400 Michigan Products

Story from the Detroit News

Grand Rapids, Mich. -- Spartan Stores Inc. is launching a campaign aimed at promoting Michigan pride.

The Grand Rapids-based supermarket chain's Michigan's Best campaign will highlight more than 2,400 products in its stores that are grown or produced in the state. The promotion starts Sunday.

"There has been quite a lot of buzz about buying local and buying Michigan," said Alan Hartline, vice president of merchandising. "We are always trying to position our products to be relevant to customers."

Signs will identify Michigan products throughout Spartan's D&W Fresh Market, Family Fare, Felpausch, Glen's, Glen's Fresh Market and VG's stores in the state, The Grand Rapids Press reported.

Hartline estimates that about 10 percent of products sold in Spartan-owned stores have a Michigan connection. For Spartan-brand products, about 20 percent of sales are Michigan products.

In recent years, some Michigan grocers have emphasized homegrown and organic fruit and vegetables. Spartan also has invited Michigan companies to give product demonstrations throughout the summer.

The retailer has been a leader in highlighting Michigan brands over the years, said Bruce Kratt, director of sales and marketing for Hudsonville Ice Cream, which employs 22 people in Holland.

"It's great for companies like ours," Kratt said.

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